Architecting Cross-Channel Experiences

  • IA Summit 1380 Harbor Island Drive San Diego, California 92101 USA

Mobile devices now stitch together segments of user experiences that had previously gone unconnected. People accomplish tasks with multiple devices across multiple platforms and using multiple digital and physical services. While this introduces amazing opportunities for UX professionals, the expanded scope also requires skillsets outside of traditional design teams. This workshop will define the areas of expertise required, describe the necessary tools, and explore processes teams can use to effectively map cross-channel experiences.

See the conference Web site