Leveraging Idiosyncratic Expertise
Specialists at one DHS agency succeed today by their deep knowledge of the many quirks inherent to the current system, but trying to replicate that idiosyncratic expertise in the next generation application would be a mistake.
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Making Room for UX
When brown bag lunches fail to change culture, a subversive trading card contest can make a difference.
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Improving Museum Wayfinding
A major museum hired Sapient to develop digital wayfinding concepts to help its visitors.
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Herding Public Media Cats
In the peculiar public media environment of the United States, the greatest impediments to progress are cultural and the PBS.org Web site design remained unchanged for years as a result.
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Imagineering the 21st Century News Product
washingtonpost.com was like a badly overgrown garden and that made it difficult for the organization to respond to or satisfy advertiser needs.
