Excerpt from discovery document (PDF)

Problem

washingtonpost.com was an eager participant in the early days of online journalism. Their enthusiasm and talent built a site with an astonishing quantity and quality of information. But like a badly overgrown garden, it's almost impossible for users to appreciate what can be found there. This has hindered the ability of the site to satisfy advertiser goals, to effectively prioritize projects, and to measure the success or failure of the site's content and functionality.

Solution

I designed and led a massive, six-month project to align the site's user and advertising goals. As part of that project, I created comprehensive discovery documentation that included research on:

• Internet users
• Internet advertisers
• Internet eCommerce
• Broadband penetration
• Internet trends
• washingtonpost.com Web traffic
• washingtonpost.com users
• washingtonpost.com site features