"When a user puts the elements together in a certain way, they get the experience we had in mind. But when they choose only some of the elements and then they combine them in ways we hadn’t intended, they can still have a satisfying (and in some cases exceptional) experience."
UX Crank Blog
"We like to think that although we may be influenced by emotions and other factors, decision-making is a conscious activity. Our new brains get downright snotty about it, practically ignoring the contribution from the meat deeper inside our skulls."Read More
"People get distracted by ideal button placement or color choices or “turning up the volume” on content, but significant UX issues start at the very beginning of a challenge and continue long past the implementation of any initial solutions."Read More
"It’s not that I don’t care, I always care about my work. And it’s not that my work isn’t engaging, I always find interesting aspects to concentrate on. Professional Life, you and I just aren’t the pair we used to be."Read More