https://www.dswillis.com/casestudies daily 0.75 2025-06-03 https://www.dswillis.com/casestudies/aligningcco monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/1981d1fe-6127-4820-826f-2cf684f3a533/C%2BCO+model+013025v4.png Case Studies - Aligning C+CO - Make it stand out A model developed collaboratively by the Capacity and Capability Operations Division. https://www.dswillis.com/casestudies/operationalizingcx monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/c61a5bcf-a8ba-41dd-8346-a9e7fad2015d/Leveling+up+the+IPT+and+TMX.png Case Studies - Operationalizing CX for the U.S. Coast Guard - Make it stand out The high-level project plan https://www.dswillis.com/casestudies/dol monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/dol2 monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/faces monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/consularaffairs monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/ttb monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/elis monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/c3a0719c-27b2-470d-8d29-a639948511d4/USCIS+story+G+030118_Page_03_Image_0002.png Case Studies - Making Humans Unavoidable - Make it stand out The system-centric release planning process followed before our pilot. https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/cbf2abe1-88f5-41d0-ae66-a13520d8b375/USCIS+story+G+030118_Page_03_Image_0001.png Case Studies - Making Humans Unavoidable - Make it stand out The pilot’s human-centered product development system. https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/16a763fd-d187-46cb-9060-ba5564b428ba/ELIS+design+system+030118_Page_01.png Case Studies - Making Humans Unavoidable - Make it stand out ELIS design system handbook (8MB PDF) https://www.dswillis.com/casestudies/nativeapp monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/bf280e9b-ac6d-455e-8e2b-23a5d721676c/Marriott+default+screen+logic.png Case Studies - Going Native - Make it stand out Mapping how to leverage user goals to expand how we support them. https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/1748204771784-DKSG363NBKU928JKNOSQ/marriott1.png Case Studies - 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Navigating Dinosaurs https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/1748209414469-XPQ19O1V83BE5DD4OQCX/100_0432.JPG Case Studies - Navigating Dinosaurs https://www.dswillis.com/casestudies/lesc monthly 0.5 2025-05-29 https://www.dswillis.com/casestudies/pbshomepage monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/f9d48f8c-6898-480d-84c4-ac2ebc31bb87/pbs1_wireframe.jpg Case Studies - Herding Public Media Cats - Make it stand out See the evolution of the PBS.org prototypes. https://www.dswillis.com/casestudies/category/Case+study monthly 0.5 https://www.dswillis.com/casestudies/category/Designer monthly 0.5 https://www.dswillis.com/casestudies/category/Position%3A+CX+Lead monthly 0.5 https://www.dswillis.com/casestudies/category/Design+manager monthly 0.5 https://www.dswillis.com/casestudies/category/CX+lead monthly 0.5 https://www.dswillis.com/casestudies/category/User+researcher monthly 0.5 https://www.dswillis.com/casestudies/category/Usability+expert monthly 0.5 https://www.dswillis.com/casestudies/category/Information+architect monthly 0.5 https://www.dswillis.com/casestudies/category/design+manager monthly 0.5 https://www.dswillis.com/casestudies/category/Consultant monthly 0.5 https://www.dswillis.com/casestudies/category/Team+leader monthly 0.5 https://www.dswillis.com/casestudies/tag/Product+development+case+studies monthly 0.5 https://www.dswillis.com/casestudies/tag/Design+management+case+studies monthly 0.5 https://www.dswillis.com/casestudies/tag/Human-centered+design+case+studies monthly 0.5 https://www.dswillis.com/casestudies/tag/Consulting+case+studies monthly 0.5 https://www.dswillis.com/casestudies/tag/CX+maturity+case+studies monthly 0.5 https://www.dswillis.com/casestudies/tag/Service+design+case+studies monthly 0.5 https://www.dswillis.com/home daily 1.0 2025-05-31 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/b47eee00-eb36-4327-9ed7-3b3d43466045/dswillis+mug+shot2.jpg https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/dd12e738-b3f8-4592-b9fa-a10a50cdbdb6/designingconversation.jpg https://www.dswillis.com/about daily 0.75 2025-06-03 https://www.dswillis.com/branch-chief daily 0.75 2025-05-29 https://www.dswillis.com/cxlead daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/4e152547-2c7c-46ca-b503-967a43b2d569/CoE+CX+Maturity+draft1_Page_10.png https://www.dswillis.com/talks daily 0.75 2025-05-29 https://www.dswillis.com/usds daily 0.75 2025-05-29 https://www.dswillis.com/crankyproductions daily 0.75 2025-05-25 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/a1c0e5de-12c0-478c-ac30-0a744b063bc2/ProductDesignProcess4.png UX Consultant (Cranky Productions) https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/48fb9ce8-a5c3-44e5-9317-a6d41b82a7d3/deeming_ecosystem2.png UX Consultant (Cranky Productions) https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/dcc3af83-499c-48d8-b8ea-4a81d7cff948/VMS_proto2_odometer_wdata13.png UX Consultant (Cranky Productions) https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/1d567026-1d1c-44d0-8cc1-ed5426ecc57e/ePAM+combo.png UX Consultant (Cranky Productions) https://www.dswillis.com/marriott daily 0.75 2025-06-03 https://www.dswillis.com/pbs daily 0.75 2025-06-03 https://www.dswillis.com/sapient daily 0.75 2025-06-03 https://www.dswillis.com/pbs-home-page-case-study daily 0.75 2025-05-26 https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/b48ee8ed-2e1c-4fc0-a08f-1e20901d0896/pbs_standard.jpg PBS home page case study The design of the PBS.org home page had gone largely unchanged for the three years leading up to this project https://images.squarespace-cdn.com/content/v1/6817a06fdbe9c01fa0263346/70f861ce-783d-4166-bfa9-22a61489ba6a/pbs1_wireframe.jpg PBS home page case study In the first prototype, I introduced a visual hierarchy and added new features, like the local TV grid. 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