I use design to solve the biggest problems of your most important customers. My work:

Design
Building a Mobile Practice

The mobile team didn’t expect much from design and it showed in the Marriott phone apps. Business owners requested functionality; developers and their project managers estimated level of effort and requested assets; designers delivered assets.

More case studies

Write
Design It Like a Rollercoaster

"When a user puts the elements together in a certain way, they get the experience we had in mind. But when they choose only some of the elements and then they combine them in ways we hadn’t intended, they can still have a satisfying (and in some cases exceptional) experience."

Talk
How to NOT Design

More talking

Upcoming talks & workshops

Upcoming events

Brussels, Belgium



stuff other people have been looking at

Invisible Gallery
IDEA10_salsa_shoes.jpg
Meeting Notes Gallery
MN_menudesign.jpg
Buildings Gallery
MN_FlyingHome.jpg
Lines Gallery
Dublin_bridge2.jpg

dan [at] dswillis [dotcom]  -  @uxcrank  -  linkedin.com/in/uxcrank