I DON’T CARE where information architecture ends and interaction design begins. I’ve got a big rock and it needs to get from one side of the river to the other. I’m just going to solve the damn problem.
I DON’T CARE how your weekend went, I don’t care about anything involving the weather forecast and I don’t want to talk about rush hour traffic. This doesn’t make me a bad person. I just find all of those conversations a lot less interesting than just about anything else we could possibly discuss.
I DON’T CARE about defined methodologies when it involves the user experience. If it’s my work, I’m going to cherry pick good ideas out of any methodology and use those as I need to; if it’s your work and you’re telling me about methodologies then you’re trying to sell me something, which is fine if I wanted you to try to sell me something. Are you sure I asked? Read the rest of this entry »
Have you ever been a YehButter? You know, somebody who other people say things about like “Aw yeh, they’re really talented/smart/creative” and somebody else says “yeh, but they’re so intense/angry/moody” and everybody listening nods their heads in agreement and just like that you’re marginalized.
Concentrate on Customer Sacrifice More than Customer Satisfaction
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Customer sacrifice is the gap between what a user settles for and what she wants exactly. This is courtesy of The Experience Economy where authors Joseph Pine and James Gilmore use airline beverages to define the concept:
“The beverage cart comes down the aisle, and the flight attendant asks, ‘Would you like something to drink?’ A diehard Pepsi drinker would naturally request one, only to be asked, ‘Is Coke OK?’ Backing off from his true desire, the customer generally accepts the Coke. He sacrifices. On the next two, three, or maybe four flights with the same airline, the same question, request, and answer arises. Finally catching on, the customer begins asking for – what? – Coca-Cola! Learning that the airline does not carry his favorite beverage, the airline finally trains him to expect an alternative. Only then can the airline meet expectations … To the airline, that individual represents another satisfied customer because he always receives what he expects.
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